![]() ![]() “After 18 years of game development, we figured out that you need to test almost everything,” Yabukov said. Getting feedback fast to the developers is key to evolving a game so that it can be more engaging with players. It thrives on fast iterations and lots of ideas at the top of the funnel. Production for the hypercasual games is cheap and it can be done anywhere. Ducky prides itself on moving fast to give feedback on gameplay submissions within a day. It takes a 50-50 split on profit sharing and invests in its hits as they happen. Ducky tests hundreds of gameplay videos and constantly gives feedback to developers. Developers get paid for performance for their hits, and Ducky runs tests and acquires feedback to improve the games on a quick cycle. Hypercasual games combine simple mechanics and minimalistic design to engage players.ĭucky’s games have been downloaded at least 25 million times in places such as the United States, United Kingdom, China, and Japan. During the early part of 2020, Adjust and Unity reported that hypercasual games were growing at 72% in terms of sessions played, with China leading the growth. Mobile social game publisher Zynga moved into the market by paying at least $168 million for Rollic. Leaders in the industry include Voodoo, Kwalee, and Playgendary. ![]() Mobile measurement firm Adjust and game engine maker Unity said 95% of hypercasual game revenues come from ads. Hypercasual games are generating billions of dollars in revenue and they’re showing up in the top 100 lists. They appeal to busy people or those with short attention spans, whether it’s older people over 45 or young folks who are part of the TikTok generation. ![]() They’re like casual games, but with an even shorter time span of 30 seconds to a minute. You can play them while waiting in line to get into the grocery store or while you’re in the bathroom. Hypercasual games are low-commitment forms of entertainment. ![]()
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